Cookie Policy

Last Updated: October 28, 2025

This Cookie Policy explains what cookies are, how Bonfire AI, LLC (“Bonfire AI”, “we”, “us”, or “our”) uses them on our website, and what options you have to control them. By using our website, you consent to the use of cookies as described in this policy (unless you disable them via your browser or our provided tools, as explained below).

What Are Cookies?

Cookies are small text files that are placed on your computer or device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners. Cookies can store user preferences and other data to help improve your browsing experience. For example, a cookie might remember your preferences (such as language selection) or keep you logged in if the site has an account feature. Cookies can also be used to track your activity on a site for analytics or advertising purposes.

There are different types of cookies in terms of duration and provenance:

● Session Cookies: These are temporary cookies that remain in your browser's memory only during your visit to a website and are deleted once you close your browser. Session cookies help the site recognize you as you navigate between pages during a single browsing session (for instance, remembering items in a shopping cart on an e-commerce site or maintaining your login status on a multi-page form).

● Persistent Cookies: These cookies persist even after you close your browser, remaining on your device for a set period of time or until you delete them. Persistent cookies help websites remember you on subsequent visits. For example, a persistent cookie might store your login preferences or website settings so that you don't have to re-enter them each time. They can last for days, months, or even years, depending on their intended purpose.

● First-Party Cookies: These cookies are set by the website you are directly visiting (the domain shown in your browser’s address bar). The data collected by first-party cookies is typically used by the site owner to ensure the site functions properly or to understand usage of their own site.

● Third-Party Cookies: These are cookies set by a domain other than the one you are visiting. This can happen when a site incorporates elements from other sites, such as images, social media plugins, or advertising networks. Third-party cookies might be used for purposes like advertising (tracking users across multiple sites) or providing analytics services to the site owner.

How We Use Cookies

Bonfire AI uses cookies for several purposes on our website:

● Essential Cookies: These cookies are necessary for the basic functionality of our website. They might be used to remember your actions within a session (e.g., as you fill out a multi-step form) or preferences you’ve chosen (like dismissing a notification so that it doesn’t pop up again). Because these cookies are essential to deliver the services you have requested (such as navigating the site or using its features), you cannot opt out of them if you wish to use our site. However, these cookies do not collect personal information for marketing purposes.

● Analytics Cookies: We use Google Analytics to understand how visitors find and use our website. Google Analytics sets cookies that allow us to count visits and traffic sources so we can measure and improve the performance of our site. For example, these cookies help us know which pages are the most and least popular and see how visitors move around the site. The data collected is aggregated and anonymous. Key Google Analytics cookies we use include:

○ _ga – used to distinguish unique users by assigning a randomly generated ID. It helps count how many people visit our site and track site usage. This cookie typically persists for 2 years.

○ _gid – used to distinguish users on a day-to-day basis, helping track user behavior for each day. It lasts for 24 hours.

○ _gat – used to throttle request rate, limiting the collection of data on high-traffic sites. It generally expires after 1 minute.

● Google Analytics may set additional cookies or change the names and behavior of the above cookies as they update their service. We do not receive personally identifying information through these analytics cookies; all analysis is in aggregate form. (You can read more about how Google Analytics safeguards data on their website, and you can opt out of analytics cookies as described in the Your Cookie Choices section below.)

● Marketing and Functionality Cookies: We may use third-party marketing tools — such as HubSpot or similar platforms — to support our marketing efforts, manage forms, and improve communication with site visitors. These tools may set cookies to track visitor interactions, recognize return visits, and help personalize content or offers based on your engagement with our site.

For example, if you return to the site after submitting a contact form, certain cookies may allow us to pre-fill forms or tailor follow-up communications. These cookies generally help us understand which content is most engaging and support more informed outreach to prospective clients.

Some marketing platforms also use techniques like web beacons in emails to indicate whether an email was opened or a link was clicked. This helps us assess the effectiveness of our communications.

Any data collected through these cookies is used only in accordance with our Privacy Policy and is not sold or shared with third parties for their own purposes.

● Other Third-Party Cookies: This policy may be updated as our use of cookies and related technologies evolves.

Your Cookie Choices

Consent Banner: When you first visit our site, you may see a cookie consent banner or pop-up, especially if you are visiting from a region like the European Union where cookie consent is legally required. This banner allows you to accept or reject certain categories of cookies. For example, you might choose to accept all cookies, or only analytics cookies, etc. Once you’ve made a choice, your preference will be saved (often via an essential cookie so that the site remembers your choice). If you want to change your preference later, look for a "Cookie Settings" link on our site (typically in the footer) – clicking that can bring the banner back or provide you with an interface to adjust your consent choices.

Browser Settings: In addition to or instead of using our site’s tools, you can control cookies through your web browser settings. Most modern browsers give you options to:

● Clear all cookies or cookies from specific websites.

● Block third-party cookies or all cookies from being set.

● Receive notifications when cookies are being set so you can choose whether to allow a cookie on a case-by-case basis.

Each browser handles this differently, so check your browser’s help documentation for instructions on managing cookies. Please note that if you choose to block all cookies, our website may not function as intended. Essential features, like remembering that you're logged in or keeping track of your input in a form, may break. Therefore, we recommend allowing at least essential cookies for the site to work properly.

Opt-Out of Analytics: If you wish to opt-out of Google Analytics tracking, Google offers an official opt-out browser add-on. Installing this add-on will prevent Google Analytics from collecting your data on any site that uses it, not just ours. You can find it by searching for "Google Analytics Opt-Out Browser Add-on" on Google's site.

We may update this policy in the future to clarify how you can opt out of or request deletion of data collected by marketing or analytics tools. Where available, our site’s cookie settings allow you to decline marketing or analytics cookies associated with such tools.

Do Not Track: "Do Not Track" (DNT) is a setting available in some web browsers that sends a signal to websites indicating that you do not want to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. As a result, our site does not respond to Do Not Track signals, and we will continue to operate as described in this Cookie Policy and our Privacy Policy whether or not a DNT signal is received. If a standard for DNT is established in the future, we will re-evaluate our approach.

Updates to this Cookie Policy

We may update our Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make updates, we will change the "Last Updated" date at the top of this page. For significant changes (for example, if we start using new categories of cookies that materially affect users), we may provide additional notice such as a site banner or an update notice in our Privacy Policy page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

Contact Us

If you have any questions about our use of cookies or about this Cookie Policy, please contact us at the email address provided in our Privacy Policy (for example, support@bonfirestudios.ai) or via our website’s contact form. We will be happy to assist with any inquiries you have about managing your cookie preferences or understanding what data we collect through cookies.

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