Privacy Policy

Last Updated: October 28, 2025

Introduction

Bonfire AI, LLC (“Bonfire AI”, "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose personal information when you visit our website or use our services, and the choices you have associated with that information. By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect both personal information that you provide to us voluntarily and certain information automatically when you interact with our site:

● Personal Information You Provide: When you fill out forms on our site (such as our contact form or newsletter sign-up), you may provide personal data like your name, email address, phone number, company name, or other contact details. We will also collect any information you include in messages to us (for example, the content of an inquiry in the contact form).

● Analytics Information: We use third-party analytics tools (such as Google Analytics) that automatically collect certain technical information when you visit our site. This may include your IP address, browser type, operating system, referring page, pages viewed, links clicked, and the date/time of your visit. This information helps us understand how visitors use our site and improve the user experience.

● Newsletter and Email Engagement: If you sign up to receive our newsletter or other email updates, we will collect your email address and any preferences you indicate. We may also note whether you open our emails or click on links, using standard technologies to help us improve our email communications.

● Cookies and Tracking Technologies: We use cookies and similar technologies on our site to collect information about your interactions. For example, cookies help remember your preferences and track your navigation of the site. For more details, see our "Cookie Policy".

We do not intentionally collect any sensitive personal information (such as social security numbers, credit card details via the website, or health information) through our website. We ask that you do not submit sensitive information in any of the forms on our site.

How We Use Your Information

We use the collected information for purposes consistent with this Privacy Policy and as needed to operate our business, including to:

● Provide and Improve Services: We use your information to respond to your inquiries or requests. For example, if you contact us for information about our consulting services, we will use your contact details and message to reply. We also use data to improve our website's functionality and content, and to personalize your experience (such as by remembering your information for next time, if you requested that).

● Communication: If you provide your contact information, we may use it to send you updates, newsletters, marketing communications or other information that you have requested or that may be of interest to you. You can opt out of marketing emails at any time by using the unsubscribe link provided in the emails or contacting us directly.

● Analytics and Insights: We analyze how users interact with our site (through Google Analytics and similar tools) to understand user behavior and gather aggregate insights. This helps us make informed decisions about improving our content, services, and marketing strategies.

● Legal and Compliance: We may use your information to comply with applicable laws, regulations, legal processes or enforceable governmental requests. We may also use it to enforce our Terms of Use or to protect the rights, safety, and property of Bonfire AI, our customers, or others (for example, to detect and prevent fraud or security issues).

● Other Business Purposes: If we launch new services or features, we might use information to send you announcements, or to otherwise support the operations of our consulting business (for example, maintaining internal records of communications and client relationships).

We will not use your personal information for purposes that are materially different from those listed above without notifying you and obtaining your consent if required.

How We Share or Disclose Information

We respect your privacy and do not sell your personal information to third parties. However, we may share certain information in the following circumstances:

● Service Providers: We may share your information with third-party companies and service providers who assist us in operating our website and business, or in delivering services to you. Examples include website hosting providers, analytics services (e.g., Google Analytics), marketing and CRM platforms (e.g., HubSpot, which helps manage contact information and visitor insights), email delivery services, or other consultants and contractors working on our behalf. These parties are contractually obligated to handle data in a confidential and secure manner and only use it for the purposes we specify.

● Legal Requirements and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (for example, in response to a subpoena or court order). We may also disclose information if we believe it is necessary to investigate or enforce compliance with our policies, or to protect the rights, property, or safety of Bonfire AI, our clients, or others.

● Business Transfers: In the event that we undergo a business transition such as a merger, acquisition, or sale of all or a portion of our assets, personal information we have collected may be among the assets transferred. If such a transfer occurs, we will ensure the successor organization is bound by terms substantially consistent with this Privacy Policy, or we will notify you and obtain consent if required by law.

● With Your Consent: If we intend to share your personal information for any other reason not listed above, we will do so only with your consent. For example, if we want to publish a client testimonial that includes personal information, we would seek your permission.

We do not share personal information with third parties for their own direct marketing purposes unless you have provided consent to such sharing.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our site and to gather information about visitors and visits. In summary:

● Essential Cookies: Some cookies are necessary for the site to function (for example, to enable core site features or remember cookie consent preferences). These cookies do not collect personal data and you cannot opt out of them if you want to use our site, as they are fundamental to its operation.

● Analytics Cookies: We use Google Analytics and other analytics tools to collect information about how visitors use our site. Google Analytics uses cookies to collect usage data (such as pages visited, time spent, traffic source, etc.) in an anonymized way. This data helps us improve site performance and understand user interests. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. You can learn more about Google's practices in their documentation, and you can opt out of Google Analytics (see Your Choices below).

● Marketing/Functional Cookies: We use HubSpot and other marketing tools as a marketing and customer relationship management platform. HubSpot may set cookies to track your interactions with our site, such as which pages you visit and how often, in order to gauge interest in our content. These cookies help us tailor content or communications to be more relevant to you. For example, if you fill out a contact form, HubSpot cookies might recognize you on a return visit and allow us to pre-fill your information or understand your level of interest. HubSpot may also use similar technologies like web beacons in our email communications to let us know if you open an email or click links. This helps us measure the effectiveness of our outreach.

● Other Third-Party Tools: If we integrate any other third-party services in the future (such as additional analytics, a chat support widget, or social media sharing buttons), those services may set their own cookies to collect similar information. We may update this Cookie Policy from time to time to reflect changes in the services we use or our practices regarding cookies and similar technologies.

Your Choices: When you first visit our site, you may see a cookie notice or banner. In regions where it is required by law (for example, the European Union/EEA), we will only use non-essential cookies (like analytics or marketing cookies) with your consent. You can manage your cookie preferences using our cookie banner (where displayed) or by adjusting your browser settings to refuse or delete cookies. Most web browsers also allow you to block or delete cookies; consult your browser's help documentation for instructions. Keep in mind that if you disable certain cookies, some features of the site may not function properly (for instance, videos might not load, or preferences might not be saved).

For more detailed information, please see our full Cookie Policy section below, which provides additional details on what cookies are used and how you can control them.

Data Security

We take the security of your personal information seriously. We implement a variety of administrative, technical, and physical safeguards to protect the data we collect and maintain. These measures include using encryption (SSL/TLS) to secure data transmitted between your browser and our website, and limiting access to personal data to authorized personnel who need it for the purposes described above. We also employ security measures such as firewalls, secure data storage, and periodic reviews of our practices to guard against unauthorized access or disclosure.

While we strive to protect your information, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your information. Despite our best efforts, there is always some risk in any data transmission or storage. We continually update and monitor our security practices to mitigate risks. If you have reason to believe that your interaction with us is no longer secure (for example, if you suspect a vulnerability or data breach), please immediately contact us using the contact information below.

Data Retention

We retain personal information for as long as it is relevant to our business purposes — including responding to inquiries, maintaining business relationships, and conducting marketing and sales outreach — or as required by law. We may retain certain information to maintain records, comply with legal obligations, resolve disputes, or enforce our agreements. When personal data is no longer needed, we delete or anonymize it in accordance with our internal policies. For example, if you contact us with an inquiry, we may keep your information on file to follow up with you or keep a record of our communications. If you subscribe to our newsletter, we will retain your email address until you unsubscribe or ask us to delete it. When we delete personal information, we will do so in a secure manner.

Your Rights and Choices

You have certain rights and choices regarding your personal information:

● Access and Correction: You may request access to the personal information we hold about you and ask that we correct or update it if it is inaccurate or incomplete.

● Deletion (Right to Erasure): You can request that we delete the personal information we have collected about you. If you wish to have your data removed from our systems, please contact us. We will honor such requests to the extent required by applicable law (note that we may need to retain certain information for legal obligations or legitimate business purposes).

● Opt-Out of Marketing: If you have subscribed to our newsletter or receive marketing communications, you can opt out at any time by clicking the "unsubscribe" link in those emails or by contacting us directly to be removed from our mailing list.

● Cookie Preferences: As described above, you can manage your cookie preferences using our cookie banner (where displayed) or through your browser settings. You can also choose to use browser add-ons (such as the Google Analytics Opt-Out Browser Add-on) to prevent analytics tracking.

● California Privacy Rights (CCPA): If you are a California resident, you have specific rights under the California Consumer Privacy Act. These include the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt-out of the "sale" of personal information. However, please note that we do not sell your personal information (as "sell" is defined under the CCPA). California residents also have the right not to receive discriminatory treatment for exercising their privacy rights. To exercise any of your CCPA rights, you (or your authorized agent) can contact us at the email or address provided in the Contact section. We may need to verify your identity and residency to process certain requests.

● GDPR and International Rights: If you are located in the European Union, United Kingdom, or other regions with data protection laws (such as the GDPR), you may have additional rights, including the right to object to processing, the right to restrict processing, the right to data portability, and the right to withdraw consent where our processing is based on consent. You also have the right to lodge a complaint with an appropriate supervisory authority in your country. Bonfire AI will honor the rights of individuals in accordance with applicable data protection laws. This means, for example, EU/EEA users can request a copy of their data or ask us to delete it, and we will comply within the timeframes and conditions set by the GDPR.

To exercise any of your rights or if you have questions about your privacy rights, you may contact us using the information provided in the Contact Us section of this Privacy Policy. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

International Data Transfers

Bonfire AI is based in the United States, so if you are visiting our site from outside the U.S., be aware that your information will be transferred to and processed in the U.S. (and possibly other countries where our service providers are located). The data protection laws of the United States or these other countries may differ from those in your jurisdiction. However, we take steps to ensure that your privacy remains protected in line with this Policy. For example, when we receive personal data from the European Economic Area (EEA) or other regions with data transfer restrictions, we may rely on appropriate safeguards such as Standard Contractual Clauses or another legal transfer mechanism, and we ensure that our vendors handling personal data from those regions commit to standards equivalent to those of the GDPR. By using our site or submitting information to us, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.

Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13. If you are under 13, please do not use this site or provide any information. In the event we learn that we have inadvertently collected personal data from a child under 13, we will take prompt steps to delete such information from our records. If you are a parent or guardian and you believe your child has provided personal information to us without your consent, please contact us so we can investigate and take appropriate action. (For individuals in certain jurisdictions, such as the EU, where the age threshold for consent may be higher (e.g., 16), we do not knowingly collect data from minors under that age either without proper consent.)

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to meet new legal requirements. When we make changes, we update the "Last Updated" date at the top of this Policy. We encourage you to review this Policy periodically to stay informed about how we protect your information. Your continued use of the website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Bonfire AI
Email: support@bonfirestudios.ai

We will do our best to address your inquiry promptly and resolve any concerns you may have.